Oh look. Here’s a project. It’s divided up into phases, isn’t it? Like, say, design phase, amends phase, build phase, and testing phase. Sounds good doesn’t it?
Ah but wait! Testing phase? We all know that that actually should read “Doing last minute amends for the client because the account manager can’t fucking say no phase”, don’t we? Yes we do.
Oh! Now look again! The design phase has slipped! It’s eaten the whole amends phase! Plus, the client didn’t sign off the designs, and now that even that phase has overrun by three days, and they’re still umming and ahhing. I wonder what that could mean for the build phase…
Yes! That’s right! The people involved in the build phase now have to work twice as hard and twice as fast! And work late! Oh, joy!
If your answer was “The delivery date should move” you obviously don’t work in advertising.